ASSOCIATION OF TRANSLATION COMPANIES



ANNUAL CONFERENCE 2011

PROGRAMME NOTES


“Inspiring the language business - driving quality, building value, making profits”

Friday 23rd September 2011

School of Oriental & African Studies, University of London


Among the topics to be covered in the conference will include:
  • Latest technology - up date on automation - what to invest in
  • Alliances ­ global, European and local
  • Marketing your business - educating the purchaser
  • Market and partnering opportunities in: Middle and Far East; Africa; South America and the Indian sub-continent
  • Winning new business ­ sales and after care
  • Selling translations into niche markets
  • Community interpreting
  • Winning and retaining government contracts - partner working with framework winners
  • Developing the quality agenda and making more from doing it right
  • Fostering the next generation of linguists


  • PROGRAMME

    09.00     -  09.30       Registration and coffee

    09.30    -  09.35       Welcome and introduction for the day

    Roy Allkin, Chairman, Association of Translation Companies

    09.35    -  10.05       Language business overview

    Nataly Kelly, Common Sense Advisory

    10.05    -  10.30       Tomorrow is just around the corner - gearing up for the language industry                                             technology revolution

    Jaap van der Meer , TAUS

    10.30     -  10.55       Case study: MT and LSPs: Overcoming the Challenges  

    Torben Dahl Jensen, Language Technology Manager, Oversætterhuset A/S & David Canek, CEO, MemSource Technologies

    10.55     -  11.10       Panel discussion

    11.10     -  11.30       Mid morning coffee break

    11.30     - 11.50       Localization is key for international e-commerce expansion

    Kerry Samuel, Business Development Director, Premier Language

    11.50     -  12.15       New media as part of the marketing mix

    Nigel T Packer, Business for Business Internet Marketing

    12.15    -  12.35       Creating a sales team for competitive advantage

    Jessica Rathke, Localisation Sales & Marketing

    12.35     -  13.00       Educating the purchaser

    Paul Sulzberger, Founder, OpenBorder Ltd

    13.00     -  13.10       Questions and panel discussion

    13.10     -  14.15       Lunch and exhibition

    14.15     -  15.00       PARALLEL WORKSHOPS

    Workshop 1            How Industry Leaders plan, steer and control their company processes with Plunet Business Manager

     

    Workshop 2            How to get ahead of the competition with LTC Worx – your business management platform for the language industry

     

    Workshop 3            MemSource Cloud: Rethinking translation technology

     

    Workshop 4            Team translation like never before: why the memoQ server is the tool of choice for translation teams worldwide

     

    Workshop 5            Déjà Vu -getting the best from the latest software developments

     

    Workshop 6            Speed training session on the new SDL Trados Studio 2011 - find out what the hype is about and discover the new exciting features.

    Workshop 7            Customized MT in a self serve environment, Applied Language Solutions

                                    

    15.00     -  15.15       Afternoon tea & exhibition

    15.15     -  15.35       Translation and the language industry: what Europe is doing for you

    Pinuccia Contino, European Commission

     

    15.35     -  16.00       Tackling EC bureaucracy and winning

    Isabella Moore, Chair, Comtec Translations & Stephane Reynolds, European Parliament

     

    16.00     -  16.25       Re-thinking pricing and business models for cloud translation

    Anna Fellet, ID2 Information Design & Delivery di Luigi Muzii

     

    16.25     -  16.50       Translating the UK out of Recession

    Carolyn Burgess MBE, Director, World Trade Centre Hull & Humber

     

    16.50     -  17.15       The place of community interpreting in the language Marketplace

    Shahreen Shebli, Director, Sussex Interpreting Service

     

    17.15     -  17.30       Translation without Borders

    Simon Andriesen, Board Member, Translators without Borders

     

    17.30     -  17.35       Summing up the day

                                     Roy Allkin, Chairman, ATC





    CONFERENCE SPONSORS









    The ATC has adopted Translators without Borders as its official charity We will be raising funds for it at this year’s annual awards dinner on 22 September