ASSOCIATION OF TRANSLATION COMPANIES



CONFERENCE 2007


MEETING THE TRANSLATION MARKET CHALLENGES
Seeking out new opportunities - building future strength

20th September 2007


SPEAKER'S NOTES

    9.30 - 10.00 Registration and coffee

    10.00 - 10.05 Introduction for the day
    Liz Robertson, Chairman Association of Translation Companies


    Session 1: SALES, MARKETING AND PEOPLE
    Session chair: Liz Robertson, Chair ATC


    10.05 -10.35 PR – making a difference to the bottom line
    Chris Durban, American Translators Association

    10.35 -11.00 Easy sales – difficult business - expanding your translation sales horizons
    Doug Lawrence, Amicus TransTec, the ATC’s preferred training provider

    11.00 -11.25 Finding good people and keeping them to drive your translation business forward
    Inger Larsen, Founder Larsen Globalisation

    11.25 - 11.35 Panel discussion and questions

    11.35 -11.50 Mid morning coffee break / Exhibition & Translators' Wall of Fame and networking


    Session 2: TRANSLATION AND SOCIETY
    Session chair: Geoffrey Bowden, General Secretary ATC


    11.50 - 12.15 Translating and interpreting for the public sector – an aid or hindrance to community cohesion
    Richard Michie, Head of Marketing & PR and Claire Adams, Head of Projects, Applied Language Solutions

    12.15 - 12.20 Questions

    Session 3: EDUCATION AND FUTURE TRANSLATION GENERATIONS
    Session chair: Anne Marie Graham Skills and Qualifications Adviser CILT – the National Centre for Languages

    12.20 - 12.55 How was it for you? Success or failure for the Graduate Work Placement scheme – perspectives from a student, a host company and university
    Chus Fernandez, Salford University, Liz Athey, Operations Manager, Roevin Translation Services, Natasha Williams, MA student in Translation

    12.55 - 1.10 National network in translation
    Christina Schaeffner, Aston University

    1.10 - 1.15 Panel discussion

    1.15 - 2.15 Lunch, Exhibition and Translators' Wall of Fame and networking

    2.15 – 3.00 WORKSHOP SESSIONS

    Workshop 1 Sales Masterclass introduction
    Doug Lawrence, Amicus TransTec, the ATC’s preferred training provider

    Workshop 2 Getting to grips with EN15038 – a practical approach to implementation and certification
    Jurek Nedoma and Gryegory Baster, EUTECert

    Workshop 3 XTRF - complete management system for translation companies
    Andrzej Nedoma and Tomek Mroz, Lido-Lang Technical Translations

    Workshop 4 LTC Worx - The Next Generation Business System for the Language Industry
    Dr Adriane Rinsche, Managing Director, LTC

    Workshop 5 Increase revenue through software localisation
    Aaron Caruso, Business Manager SDL Trados

    3.00 - 3.15 Tea break/Exhibition and Translators' Wall of Fame and networking


    Session 4: TECHNOLOGY
    Session chair: Henry Clough, Vice Chair, ATC


    3.15 - 3.40 Taking control of technology
    Peter Reynolds, Director, Idiom LSP Partner Program

    3.40 - 4.05 Outsourcing is out / Collaboration is in - new approaches for the delegation of translation projects
    Urs Huechting, Across Systems GmbH

    4.05 - 4.15 Questions


    Session 5: MEETING THE QUALITY CHALLENGE
    Session chair: Liz Robertson Chair, ATC


    4.15 - 4.30 Using quality to influence the decision making of translation purchasers
    Jack Tsouramanis, Bureau Veritas

    4.30 -4.45 Getting past the BS EN15038 finishing post ahead of the pack
    Peter Bennett, CEO London Translations

    4.45 - 4.55 Questions

    4.45 - 5.00 Round up from the day and conclusion
    Liz Robertson, Chairman, Association of Translation Companies

    The Association of Translation Companies is grateful for the support of its main sponsors:

    PLATINUM SPONSOR

    GOLD SPONSOR