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09.30 - 10.00 Registration and coffee
10.00 - 10.25 Introduction: One year on from the World Trade Centre attack - the state of the translation market
Robin Brown, Director, Network Communications A/S and Chairman, Association of Translation Companies
10.25 - 10.50 Developing local marketing plans - finding your niche, increasing your revenue
Anne Rigg, Director, The Business Research Unit
10.50 - 11.15 Making the media work for you - setting yourselves apart from the herd
Chris Theobald, Managing Director, Airtime Communication
11.15 - 11.25 Panel discussion and questions
11.25 - 11.35 Coffee break
11.35 - 12.00 From story board to international advertising campaign - the translation of advertising as an act of intercultural communication
Cristina Valdés, University of Oviedo, Spain
12.00 - 12.25 Bringing DVDs and videos to a worldwide audience
Sylvia Huebner, Translation Manager, Independent Media Support
12.25 - 12.35 Panel discussion and questions
12.35 - 13.45 Lunch and networking including freelance translators' showcase*
13.45 - 14.10 Achieving objectivity in measuring translation quality
Helen Eckersley, Joint Managing Director, International Translation Resources Limited
14.10 - 14.15 Questions
14.15 - 15.15 Parallel workshops
(See workshop options below)
15.15 - 16.30 Annual General Meeting, Association of Translation Companies (closed session for ATC members only)
19.30 - 22.30 Conference dinner
Day two, Thursday, 12th September 2002
09.30 - 10.00 Registration and coffee
10.00 - 10.25 Putting your faith in in-house translation teams - going against the trend
Richard Gray, Chief Executive, Richard Gray Financial Translations
10.25 - 10.30 Questions
10.30 - 10.55 I did it my way - building a translation company from a standing start
Rolf Blum, President and C.E.O, Localize-IT Communication Services GmbH
10.55 - 11.00 Questions
11.00 - 11.15 Coffee break and networking
11.15 - 11.40 Refugees and asylum seekers - a problem for governments, a challenge for the translation profession
Trina Fitzalan-Howard, Project Manager, Nottingham City Council
11.40 - 11.45 Questions
11.45 - 12.10 Looking to the future of the profession
Professor Kirsten Malmkjaer, Centre for Research in Translation, School of Arts Middlesex University
12.10 - 12.15 Questions
12.15 - 12.40 Developing the basic tools of the trade - a lexicographer's tale
Nicholas Rollin, Chief Editor, Oxford Spanish Dictionary, Oxford University Press
12.40 -12.45 Questions
12.45 - 13.45 Lunch and networking including freelance translators' showcase*
13.45 - 14.10 Bringing reality into the localisation industry
Renee Sztabelski, President and Chief Executive, Hitext SA and founder member of Globalization and Localization Association (GALA)
14.10 - 14.35 Getting localisation project management down to a fine art
Dr Adriane Rinsche, Language Technology Centre
14.35 - 14.45 Panel discussion and questions
14.45 - 15.10 Product liability laws - the hidden factor affecting technical communicators and translators alike
Paul Bakker, Partner, Peterborough Technical Communication & member of ISTC
15.10 - 15.15 Questions
15.15 - 15.30 Summary and conclusion
Workshops
1. Managing translation and localisation projects, two case studies.
Language Technology Centre Workshop coordinator: Adriane Rinsche
2. ITR Black Jack - a translation quality evaluation tool
International Translation Resources Ltd Workshop coordinators: John Heard and Sean Marlow
3. The Trados Clinic - bring your Trados translation and software problems to be resolved - a unique opportunity to have some hands-on help with those nitty gritty problems that are always popping up. [Bring demo data if applicable or e-mail in advance to: doug@trados.com]
Trados Workshop coordinator: Doug Lawrence
4.How you do you measure up? How benchmarking can be used as a tool to assess whether your translation business is measuring up to the performance of others in the marketplace.
Workshop coordinator: Mark Modena, Small Business Service, Department of Trade and Industry (delegates wishing to attend this workshop will be asked to complete a short questionnaire to obtain their FREE mini-benchmark index report at the conclusion of the workshop).
5.How Business Link for London and Trade Partners UK can help your translation business succeed in overseas markets
Workshop coordinators: Richard Higgins and Claude Philip
6. Squeezing the most out of your translation memories
Workshop coordinators: John Shippey and Bjorn Harris from Atril
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